Ungredients
the things we will never
put in our products
Their ingredients.
our ungredients.
Our industry is filled with ingredients that don't need to be there. Harsh detergents, artificial whiteners, and unnecessary additives that add little value to your health. We take a different approach. Every ingredient we use serves a clear and proven purpose, and what we leave out is just as important as what we include.
That's why we've created a list of Ungredients - a record of ingredients commonly used in the oral care industry, but never found in our products.
It's an honest way of staying basic and creating products that work for you, without the extras that don't.
Scroll down to discover the full list.
Shop
our
basic products.
Explore our range of oral care products.
No unnecessary ingredients, just basic oral care that makes your teeth clean.
In our industry,
the least basic
thing
you can do
is to be basic.
We're The Humble Co., a Swedish oral care brand that believes in a basic approach to oral care - one where a toothbrush is a toothbrush, a toothpaste is a toothpaste, and that's exactly what makes them better. Basic products that make your mouth clean, and make you feel good. Our products are good for you, and good for the planet. And if that's called basic, then we're more than happy to be. So basic.